测绘地理信息

良好的城市形象是城市蓬勃发展的内生动力。凭借地图媒介对城市形象进行刻画演绎，有助于城市形象的传播与营销。然而，目前学术界少有关于系统性开展城市形象系列地图设计的案例研究。针对这一问题，本文以城市形象特征系统理论为基础，构建了“理念-行为-视觉景观”的主题内容选取框架；进而结合地图载体的优势特点，提出了制定表达策略的四大原则；最后以武汉市为实践案例，详细演绎了地图设计的具体过程，以期为城市形象系列地图的设计提供理论依据和实践参考。

A good city image is the endogenous driving force for the vigorous development of urban cities. A cartographic approach to depicting city image is helpful for city branding and marketing. However, there is still a lack of research regarding how to design series maps of city image systematically. To fill the research gaps, we put forward a thematic content selection framework of “mind-behavior-visual landscape” based on the theory of city identity system, and propose four principles of the visualization strategy combining with advantages of the map as carrier. Finally, taking Wuhan as a practical case, we describe the specific process of map design in detail, in order to provide theoretical basis and practical reference for the design of series maps of city image.